Hate On Me
As I walked in a post-Red Eye flight daze through the Light Tunnel at the Detroit Airport earlier this week I was desperate to find a source of caffeinated sustenance to get me through the second leg of my trip. I passed an airport coffee shop, a Starbucks and another Starbucks as I followed the crowd through to Concourse C. I was hoping to find something new and exciting, a place I don’t normally experience in Maine.
Enter Einstein Bros Bagel.
I would have never heard of this shop (I hear they exist in Boston but haven’t made it close to us in Maine yet) if not for my friends across the country checking in there on Foursquare.
What?! Gasp?! Horror?! I actually paid attention to my friend’s Foursquare check-ins and decided to take their recommendations? Could it be that this website accomplished EXACTLY what it was meant to do? Building word of mouth referral business through the “vouch” of people I trust?
I’ve seen a lot of stuff lately about the different platforms and programs of social media. Pointing out the flaws and problems with the sites without ever trying them. Pointing out the brilliance of our own social media expertise and theories. Pointing out the games you have to play begging to have your work featured to “keep up your reputation” on online networks.
I’ve played these games.
And I’ve felt dirty after I did it.
Don’t get me wrong. I love social media. Like I want to snuggle up with it at night and wake up basking in it’s glory in the morning. Hell, it got me a best friend thousands of miles away who will put me up for entire weekends of vacation, fun and networking.
But is playing this social media game the only way to build reputation and respect online?
I’ve looked sadly at my blog, wondering why I don’t get comments on stuff I think is pretty swell. Or pondering my anemic RT numbers on posts. Feeling somehow inadequate and subpar in the online world. Like the kid staring across the lunchroom cafeteria at the cool kids table, wishing that for just a few seconds they could open up and acknowledge everyone, rather than playing a popularity game that I’ve never been very ept at.
Not gonna lie. It’s hard. And it hurts. And I’ve contemplated many a time shutting it all down cause is it really worth it? Should I just accept it and play the game that will get me to be popular? Should I drink Sue Sylvester’s master cleanse so that I’ll be skinny and welcome on the Cheerio’s?
Then I get emails from people out of the blue about a recent post or my overall column. Or I get a recommendation on LinkedIn that brings a teary smile to my face. Or I go to a Tweetup here in Portland and meet people that “lurk” on my site religiously but have never reached out. Or I log on to that ancient and archaic social media website called Facebook to see this:
And I realize that I’ll never be like one of the cool kids. And I think I’m kind of ok with it.
Cause I also realize that it’s a pretty shallow existence, this way that we currently measure social media “popularity.”
Giving credit to the people who RT their own work 5 times in one day after posting. Allowing websites to determine who is worthy and what isn’t top material. Giving up our own opinions and drinking the Kool-Aid, following who we are told. Communicating superficially through @ replies and wall posts rather than making it about the relationships we claim are the foundation of any marketing or online programs.
And most importantly thinking that all this stuff matters somehow. I’ve seen gurus and experts flash in the pan, and I’ve only been playing in this medium for about a year. Before I was one of “those people” who didn’t really attend the private school that is Social Media High. Like some reject public school student, it’s almost as if I was a majority of the population that we are trying to reach…thinking our Twitter prowess is going to somehow make the difference.
Social media is here to stay. It isn’t going anywhere. But it will change.
We need to measure content for it’s worth, not as if it is some sort of high school popularity contest.
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Listening To: Hate On Me by Amber Riley (Yay Glee!)
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